Economic assessment of enterprises’ competitiveness

Abstract

An economic assessment of a company’s competitiveness is a key tool for evaluating its condition. It is based on a systematic approach to analysing the company’s operations. The foundation lies in the use of a combination of financial and non-financial indicators. This approach aims to provide a comprehensive picture of the company’s performance. The diagnostic process identifies strengths, weaknesses, as well as potential risks and opportunities for development. An enterprise’s competitiveness characterises its ability to operate effectively in the market. It reflects the ability to create and maintain competitive advantages that ensure operational stability and long-term development. Competitiveness is not a constant. It changes under the influence of external and internal factors. That is why its assessment requires regular analysis.