Management of competitiveness of enterprises in conditions of hybrid threats of sustainable development: innovative technologies and ecosconsciousness

Abstract

Countering hybrid challenges should involve the development and implementation of new innovative technologies aimed at reducing harmful emissions into the environment. At the same time, the issue of formation of ecological consciousness of employees and the ecological code of enterprises that have an impact on the environment is actualized. Therefore, innovative technologies and environmental awareness should be considered as factors in managing the competitiveness of enterprises in the face of hybrid threats to sustainable development today. A complete reorientation of human values, notions of justice, behavior and technology is needed. We must all become voluntary helpers of the Earth.