EFFECTIVE TEACHING STRATEGIES OF BUSINESS ENGLISH: EXPERIENCE OF POLTAVA UNIVERSITY OF ECONOMICS AND TRADE

Abstract

The article deals with new approaches to teaching Business English in non-language institutions of higher education. The authors offer an example of the application of the strategy “Learning together”, which involves the integrated study of special disciplines and foreign languages. This strategy was initiated by teachers in the United States and has proven its effectiveness. At Poltava University of Economics and Trade, teachers of the Department of Business Foreign Language have been using this approach to teaching for 20 years. During this period the courses “Language of Marketing”, “Language of Management”, “Language of International Economics”, “Language of Human Resource Management”, “Language of Information Systems in Management”, “Language of Transnational Companies”, “Language of Mathematics”, “Language of Statistics”, “Language of Informatics”, “Language of Computer Science” were developed and introduced. Experience has shown that the application of this strategy deepens the knowledge of students and special disciplines, helps to master the terminology, as well as increases the motivation of students to study both professional subjects and foreign languages.