Some managementaspects of private banking services in the republic of Moldova

Abstract

This article aims to analyze a quite specific strategic aspect for the modern banking sector, including Moldovan, namely the particularities of management in the promotion of services on the private clients segment. Methodology of research. The objectives of the article implemented by using the following general and specific research methods: analysis and synthesis, systematization and generalization, system and multiagent approach. Findings. Being a relatively recent field in the practice of national banks, especially in emerging countries, this aspect is rather little studied in the specialized scientific literature. In our article the following aspects will be analyzed: approaches and practices related to private banking, its emergence and evolution, the formation of the market of these services in the Republic of Moldova, the necessity to understand the aspirations of its clients and addressing them with specific and personalized solutions. Practical value. As conclusions, we will present examples of loyalty to already existing clients, the role of management and, in particular, of human resources involved in this banking segment to attract and retain Private customers and promote a high quality Private banking, but we will also assess the prospects for the future of this type of services.